The Mini Edit

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Just when you think kids fashion can’t get any cooler, a new fashion portal emerges with seriously cool offerings for the mini sartorialist.

New online childrenswear retailer The Mini Edit launches today, its sole purpose to bring the latest in fashion, toys and gifts to the coolest kids in town. Founded by former buyer and Selfridges kids and toys division head, Jessica King, and her business consultant mother, Beverley, The Mini Edit boasts brands including Stella McCartney Kids, MSGM and KENZO Kids.

From the uniquely commemorative with a birth date blanket to booties in every shade of attitude, The Mini Edit is all about metallics and moustache prints, animal motifs and animation.

Kids fashion just got serious, so you best get serious about kids fashion.

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