Her signature bow, trademark polka dots and ladylike finesse have made Disney’s Minnie Mouse an icon over numerous generations. As befitting such a style maven, a roster of fashion collaborations have sprung up in her wake, including Marc Jacobs, Giles Deacon, Lulu Guinness and Richard Nicoll. Now is the turn of global fashion etailer, ASOS.com who have just announced their own exclusive partnering with the animated “first lady.”
Creating a collection of Minnie Mouse ears headbands (from £10), just for grown up girls, each design picks out one element or other of the Disney star’s timeless flair. The “Classic”, “Dotty” and “Blossom”, which features a summery floral bow, are among a range of nine unique styles that will be available online from June 2014.
Drawn for the first time in 1928, by Ub Iwerks and Walt Disney, Minnie Mouse was modelled after the “flapper girl” fashion of the time. Her look adapted to the times, becoming more conservative during the 40s and 50s and later loosening up as fashion finally caught up with her carefree attitude.
Fellow female icon, Madonna, proved once again the enduring influence of Miss Mouse as she posed in Minnie Mouse ears and bow, topless save for some strategically-positioned bed covers, for Herb Ritts in 1987. The image found its way onto a set of t-shirts designed by Stella McCartney in aid of Red Nose Day in 2009 and in 2012, a whole host of designers took their cue from the cult cartoon character for an exclusive collection to be unveiled at London Fashion Week spring/summer 2013.
From Michael van der Ham and Kate Hillier to Richard Nicoll and Terry de Havilland, designers were falling over themselves to create one-off garments and accessories inspired by Minnie Mouse. The pieces were later auctioned on eBay in support of the charity Fashion Arts Foundation, which works to promote and nurture relationships between the fashion, film, music and art worlds. Design duo Meadham Kirchhoff further announced its own unique collaboration with the Disney darling at its SS13 catwalk show.
Alber Elbaz, designer for Paris couturier, Lanvin, dressed Minnie in his own bejewelled and shoulder-padded creation for a catwalk show in Disneyland Paris in 2013, and in the same year, Minnie Mouse made her magazine cover debut. Inspiring a series of covers for LOVE magazine’s fifth anniversary issue, Minnie was featured amid a red, white and black polka dot motif. Designer heavyweights from Prada and Gucci to Miu Miu and Louis Vuitton got in on the act, celebrating the magazine’s milestone and the cult appeal of Minnie Mouse with their own interpretations of her signature ears and bow silhouette. Models including Cara Delevigne and Georgia May Jagger donned the designer headbands for the additional anniversary covers.
The collaboration with ASOS.com marks Minnie’s continued reign over the style industry. Inhibiting a timeless relevance as she appeals to fans of all ages, Minnie Mouse stands for not only finding the fun in fashion but most importantly, consistently celebrating individual style.
The hairbands start from £10 and are available online at www.asos.com this month.