Erin O’Connor fronts Radley AW13 campaign

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In a stunning shoot that marries statuesque British model beauty and luxurious British heritage fashion; the collaboration between Radley and Erin O’Conner is one grown out of perfect symbiosis. Capturing poise, grace and elegance while challenging traditional aesthetics, both the model and the brand she advocates share a mutual ideal which refuses to conform to predetermined ideas of perfection in the fashion world.

Erin’s own All Walks Beyond The Catwalk initiative and drive to challenge generic perceptions of style and beauty fits suitably into Radley’s inherent fashion and lifestyle values. The model remarked of the brand’s recent seasons, saying: “I’ve watched Radley with interest over the last few seasons and so was genuinely excited when they asked me to be the face of their AW13 campaign. I love the integrity and strong British heritage of the brand combined with a passion to be truly original and innovative.”

She went on to enthuse over the products that would be sharing the spotlight with her: “The bags are beautifully made and almost works of art in themselves, something precious you really want to own, which made working on the new campaign a real opportunity for me to capture this expressively. It was a great experience working in creative collaboration with Radley, and I am thrilled with the results we have achieved – I can’t wait for the campaign to launch in September!”

Neither can we, and we haven’t long to wait to witness the effect of the striking new campaign, shot by fashion photographer Emma Summerton and style director Caroline Newell. Complimenting Erin’s exquisite features and frame are the strong directional silhouettes of the AW13 collection, bringing the brand to life in a way never seen before in Radley’s advertising history. One for the record books!


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