Soft, beautiful and forever on-trend; gorgeous baby brand aden + anais have joined creative forces with Harrods to launch a fabulous pop-up shop to run throughout the month of May.
The brand, renowned for its iconic 100% cotton muslin products, was developed out of a mother’s necessity as co-founder and CEO Raegan Moya-Jones sought to bring the muslin swaddles she knew and loved from her native Australia to her new US home. Inspired by her first daughter Anais, Raegan became a mum on a mission as 2006 saw her launch her brand, and soon aden anais became a household name as it cemented its presence in thousands of stores across the globe.
Raegan herself will attend the pop-up shop in Harrods on Saturday 18th May (between 1-5pm), when fellow mummies and expectant mummies will have the opportunity to meet her face-to-face and benefit from her knowledge and extensive expertise in swaddling. The mother of four will be on hand to help parents understand the benefits of muslin, as well as offering tips and advice he has learnt through the trials and tribulations of motherhood. Her aden + anais team will also be available to offer swaddling tutorials using the brand’s extra large muslin swaddles and advice, as well as uses for their innovative nursery accessory, the serenity star, an electronic feeding and sleep system designed for both baby and caregivers.
The day will see a variety of exciting activities for us mini fashionistas, from balloon modelling to face painting and there’s even an aden + anais goodie bag (worth £38) for the first 100 customers to arrive at the store.
The aden + anais pop-up at Harrods will run throughout May and will be located in Childrenswear, Fourth Floor.