A sentiment to live by and one shared by mother and fashpreneur Joanne Bowmer whose drive to dress her little princess Tallulah in fun, colourful fashion led to the conception of new girls couture brand Baby CoCo Bellea.
Unimpressed with the meagre high street offerings for the trendy toddler crowd, Bowmer traded in her role as managing director for a baby clothing company and turned her savvy hand and her two year old’s penchant for tutus into launching her own couture brand at the start of this year. “My daughter loves dressing up in pretty, frilly clothes – in fact we call her Tallulah Tutu because it’s her favourite thing to wear. I couldn’t find any individual, well-made, fun dresses that I liked so I decided to source my own. We now offer a range of ready-to-wear and couture pieces made using the best fabrics in chiffon, silk and other fabulous materials,” she said.
Playing the coveted role of fairy godmother, Bowmer has designed an exquisite range for girls aged 0-10 years old as she turns that timeless Cinderella fantasy into reality with a flick of her needle and thread. Understanding a little girl’s love of dressing up, Bowmer’s affordably priced range of made-to-measure pieces, offers the young fashion pack more than just Mummy’s hamper of cast-offs from the 90s. From miniature Chanel-inspired jackets to tutu-style dresses, all hand-finished in the US, Bowmer has created a line that little girls and their mums alike will fall head over designer heels for.
Spanning Party Couture, Princess Wear, Festival Wear and everything in-between, Bowmer’s “stunning” couture treasure trove has already caught the attention of businesswoman and entrepreneur Jacqueline Gold, owner of Ann Summers. Gold awarded the mumpreneur one of her coveted #Wow awards and this has since been followed up by two further awards since Bowmer launched her brand with Loved By Parents.com naming her range its readers’ favourite in February and the Silver Website Award following in March from Mumpreneurs UK.
Most definitely one to watch for 2013, as I continue to live by my mother’s fascination with fashion icon Sarah Jessica Parker a.k.a. Carrie Bradshaw; there’s nothing better than a tutu to make your dreams come true (especially when it’s machine washable!!).