International megastar Beyoncé Knowles is setting a truly inspirational example to her 1 year old daughter – and my fellow mini fashionista, Blue Ivy – by joining actress Salma Hayek and Gucci creative director Frida Giannini in fronting Chime For Change.
The new global campaign, backed by the Italian fashion house, aims to bring to the fore female empowerment, raising money and awareness in support of projects for girls and women around the world by sharing powerful stories from inspiring women.
A short film – narrated by Hayek and music by Beyoncé – has been unveiled today to mark the launch of this poignant initiative with nine further shorts to follow, each one showing an inspirational story. The singer said of her involvement: “I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world. I’m honoured to be in the company of women who live fearlessly and set an example for the next generation of young ladies.”
Julia Roberts, Meryl Streep and former British PM Gordon Brown and his wife Sarah have also pledged their support and involvement to the cause, which will focus on three key pillars of society: Education, Health and Justice.
“This is the emergency and the opportunity of today,” said expectant Mum Frida Giannini. “We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change. I think it is essential for girls and women to see and celebrate what is possible. I hope that through CHIME we can help the voices calling for change to become so loud that they cannot be ignored.”
It seems I may have arrived in this world at just the right time as these beacons of female empowerment are calling for momentous change and a true call to action for girl power.