From Vintage Disney characters at last season’s Fashion Week to the stuff we drink out of a carton ahead of LFW AW13, everyone’s favourite fashion designer, Richard Nicoll, has updated his signature silk Stella t-shirt dress in the name of charity, and, well… juice.
Collaborating with Tropicana as the juice experts introduce their latest juice drink, Trop50, so called on account of its fashion-friendly serving of 50% less sugar and calories than regular juice; Nicoll has reworked the Stella in vibrant pink and orange florals to mark the launch of the new beverage. The exclusive design was unveiled yesterday at the Trop50 pop-up shop on Carnaby Street, shown off to perfection on the slender frame of Josephine De La Baume, wife of the coolest DJ in the world, Mark Ronson.
Only 50 of the dresses have been created, with all profits raised from each £555 price tag set to be donated to Fashion Targets Breast Cancer, the leading charity fashion campaign by Breakthrough Breast Cancer. Highlighting the life-saving work of the cause, which is working towards preserving the lives of almost 50,000 women diagnosed each year in the UK alone; the charity has attracted the support of numerous members of the fashion industry with design supremo Ralph Lauren designing the trademark ‘target’ logo t-shirt.
Naomi Campbell, Kate Moss, Lily Cole and Erin O’Connor have all lent their support by featuring in the charity’s campaigns since its launch in 1996, joined by the likes of Kylie Minogue, Sienna Miller and most recently Georgia May Jagger who appeared in last year’s campaign alongside Pixie Geldof. The Richard Nicoll dress for Trop50 is available exclusively from Atelier-to-go.com, and its not from concentrate juicy counterpart can be purchased from most major retailers at the more mini cost of £2.29 per litre.
For those who want to know: Trop50 is made from Tropicana not from concentrate juice, blended with water and an extract of the natural stevia leaf, a plant-based, calorie-free sweetener.