H&M announces this year’s Design Award winner


She’s got it, yeah baby she’s got it… Well that’s certainly what Jonathan Saunders and his fellow H&M Design Award judges must have been thinking when they awarded South Korean designer, Minju Kim with the grand prize this week.

Receiving quite the hamper of goodies after her collection, titled “Dear My Friend”, won over the judging panel with its fantastical references to the work of Japanese Manga cartoonist Junji Ito and perfection to detail; Kim will present her collection with her own show at the Mercedes-Benz Stockholm Fashion Week, take home the grand prize of €50,000 and develop a selection of her pieces to be sold in selected H&M stores later this year.

In her final year of her masters in fashion at the Royal Academy of Fine Art in Antwerp, Kim, 26, plans to land internships at established brands where she can hone her craft and experience before setting up her own label. I see a future One to Watch in the offing… And, speaking of internships at established brands, Alba Prat – winner of the 2013 H&M Design Award People’s Prize – will travel from her university in Berlin to the UK’s fashion capital, London (in case you were wondering), where she will have the once-in-a-lifetime opportunity of interning at Jonathan Saunders for a month learning from one of fashion’s best. Visitors to the Design Award website have been voting since 16 January with Prat coming out on top.

The award is now in its second year as H&M continues its initiative to encourage and support young fashion talent, nurturing them from the very beginning of their careers. Chosen from among 19 design schools across eight countries, Kim competed first to be the local winner before presenting her work to the grand prize jury. Her first show was streamed live at designaward2013.hm.com where footage of the entire award process can be viewed in a bid to inspire future generations of designers who will help to continue to move fashion forward.

But, for right now, this is where fashion’s at. Remember her name… Minju Kim.



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