River Island collaborates with YBD Georgia Hardinge

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From international mega star to up-and-coming design talent, River Island has announced its latest creative collaboration will be with young British designer, Georgia Hardinge with whom it is partnering for the SS13 season of its Design Forum initiative.

Launching her debut high street collection with one of my favourite fashion retailers, Hardinge’s eponymous label first rose to attention during London Fashion Week in 2009. Once she’d caught the eye of the industry it was time to make connections with the brands existing within it, namely collaborations with Victoria’s Secret and Lancôme, and then came the celebrities with Beyoncé, Florence Welch, Lady Gaga, Jessie J and Nicole Scherzinger glitzing up Hardinge’s client roster.

The designer – a graduate of Parsons Paris School of Art and Design – has taken her inspiration from Swiss surrealist painter and sculptor, H.R. Giger for her collection for River Island, blending a monochrome colour palette with touches of architectural 3D sculpture and a diverse use of materials, including leather and metal. Key pieces from the line range from a neoprene printed structured hip dress to a printed sleek maxi skirt and matching top, while a series of accessories follow suit with the sculptural feel, perfectly completing the range.

Staking her signature aesthetic firmly in a celebration of the female form, with extraordinary contouring and cutting edge design; Hardinge’s creations are nothing short of wearable works of art. Inspired by Giger’s striking depth and movement, the young designer has employed these elements beautifully into her collection marrying them with whimsical imagery and the distinctive fit of her pieces.

Hardinge said of her collaboration with the high street fashion brand: “Working with a really strong team of people at River Island has been a great experience; it’s so nice to have lots of people to make my designs a reality. It is great to be a part of something so new and I definitely think this is the way forward for the high street, making a luxury product become accessible to all.”

To mark the creative collaboration, film maker, Alex Turvey, has been commissioned to shoot a short film of the collection which will be broadcast at the Fash/On Film event – an initiative devised by the British Fashion Council in partnership with River Island in support of developing film in the fashion industry – during London Fashion Week next month. The design pictured was crafted by Hardinge exclusively for the film, however die-hard fashion fans will have the opportunity to get their manicured hands on it via a charity auction. The full 14-piece collection will be available to buy in River Island stores and online from April 2013.



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