International tennis star Tomas Berdych has signed up to a long-term partnership with high street retailer H&M to be the face of its upcoming tennis collection. Marking an exciting new dalliance between sport and fashion, Berdych will be turn the courts into catwalks as he teams his racket with the unique tennis clothing collection from the Swedish fashion brand.
The Czech-born sportsman, who is currently ranked number six in the world, will don his pick from the retailer’s menswear collection in his guise as brand ambassador for H&M both on court and off. He will also be working closely with the fashion label’s design team to craft its exclusive tennis collection which is set to hit stores later this year. Karl-Johan Persson, CEO for H&M, said: “I am so happy to welcome Tomas to the H&M family. Tomas is such an exciting player, and he also cares greatly about style. We can’t wait to start working with him, to watch Tomas wear H&M on court, and to see our upcoming collection with him in H&M stores worldwide.”
One to watch in the world of tennis, the 27 year old won the Wimbledon tournament in 2010 beating out fellow sporting style maven Roger Federer and looks set to continue his successful streak with growing international popularity. Berdych remarked of his style venture, saying: “I am very excited about this partnership. This is H&M’s first foray into tennis and it is very flattering for me to be their first ambassador. H&M is young, cool and easy, everything I think clothing should be. I love fashion, and it’s great to now have H&M to help me develop my tennis and off-court apparel. I’m sure we will do great things together.”