H&M announces shortlist for 2013 Design Award

Fashion retailer H&M has announced the names of the eight finalists selected for its 2013 Design Award. The finalists, who were invited to participate from 19 design schools across Europe, were chosen at the discretion of a panel led by the brand’s Head of Design, Ann-Sofie Johansson.

Johansson commented on this year’s talent, saying: “I’m so excited by the finalists of this year’s H&M Design Award. The standard of entry was so high, with such creativity, energy and attitude. We started the H&M Design Award to help move fashion forward, and to celebrate and support graduates as they begin their careers. I can’t wait to see what all of our finalists will do in the future.” Each will be awarded with €5,000 and a place in the final on 29 January where the overall winner will receive €50,000 and the unique opportunity of having his or her collection included at Mercedes-Benz Stockholm Fashion Week.

The winner will also develop key pieces from their collection which will be sold in selected H&M stores this autumn. Fashion designer Jonathan Saunders joins Style.com’s editor-at-large Tim Blanks and a handful of fellow fashion experts in assessing the finalists and deciding on a winner of this exclusive award. Fashion fans can also get involved as voting opens today for this year’s People’s Prize winner at designaward2013.hm.com which will see the recipient have the chance to intern at Jonathan Saunders’ London-based atelier.


ALBA PRAT (Germany): 31-year-old Alba from Barcelona has lived in Berlin for seven years, where she studied at the Universität der Künste. Her collection “syn chron” uses the visualisation of sound phenomena, basing her prints on two different visualised recordings of her own heartbeat.

DANIELA SALAZAR RODRIGUEZ (France): Originally from Venezuela, 27-year-old Daniela Salazar Rodriguez has studied in Paris since 2007. Her collection, designed at L’Ecole de la Chambre Syndicale de la Couture Parisienne, mixes architectural modernity with Japanese and Korean historical costume.

ELEONORA BRUNO (Italy): Eleonora Bruno, who studied at Polimoda in her native Florence, is a 25-year-old who has expanded her work beyond hats to include full looks. Her collection, “Le Vie De Madame Roy”, creates imagined outfits for a woman in Paris.

ERIK LITZÉN (Sweden): Stockholm native 26-year-old Erik Litzén, who studied at the city’s Beckmans College of Design, is interested in plays with gender. His collection, “P-Androgeny”, uses draping and volume to create tailoring that goes beyond the normal bounds of menswear.

MAIA BERGMAN (United Kingdom): Maia Bergman, a 24-year-old born in Buenos Aires but now based in London, studied for her BA at Central Saint Martins. For her collection, she took simple, wearable silhouettes, and created contrast by decorating them with intricate embellishment.

MARK KENLY DOMINO TAN (Denmark): Mark Tan, a 26-year-old from Ry studied at DSKD in Kolding. His collection looks at the relationship between the body and wood, foam and plaster. Mark first made films, then translated these visual movements, shapes and colours into his high-tech collection.

MINJU KIM (Belgium): 26-year-old Minju Kim is originally from South Korea, and is now in her master’s degree year at the Royal Academy of Fine Arts in Antwerp. Minju’s collection is inspired by Manga, based on sketches of her friends transformed into fantastical creatures.

THOM BARENDS (Holland): Thom Barends is a 23-year-old from Amsterdam, who studied at ArtEz in Arnhem. His collection looks at present day society, and imagines a woman who ends up on the streets with nothing but her mother’s ‘80s clothing.



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