Most people want their New Year resolutions to go some way towards doing some good, not only for themselves but for others and 2013 may just be the year to make good on that promise. Living and working by the ethos that beauty is not only a product of looking good, but of feeling good and doing good, The Body Shop is taking its “Beauty With Heart” message and applying it to a new partnership with Teenage Cancer Trust.
Simon Coble, General Manager for The Body Shop, commented on the partnership saying: “The Body Shop is incredibly proud to be partnering with Teenage Cancer Trust this year. We believe that business can and indeed must be a force for good in society. We call this “Beauty With Heart”, and our partnership will allow us to bring this to life for our staff and our millions of customers in the UK, helping improve the lives of as many young people and their families as we possibly can.”
Marking a first for the ethical retailer, The Body Shop has commissioned the talents of singer-songwriter Leddra Chapman to write and perform its charity single, Beauty With Heart which launched yesterday in support of the charity. Available to download for just 99p from fairsharemusic.com, Chapman said: “I’m such a supporter of The Body Shop: they’re an incredible brand and do some really amazing things for the greater good. I was thrilled when asked to write a song interpreting what Beauty With Heart means to me and even more so when I found out that all the proceeds are to go to Teenage Cancer Trust!”
This collaboration between the two organisations will offer a range of activities for young people with cancer, including cosmetics workshops in the charity’s specialist cancer units across the UK and work experience within The Body Shop stores. Hoping to raise £250,000 for Teenage Cancer Trust, customers of The Body Shop can also get involved by donating 10p of every purchase to the charity.
Beauty goes much further than lipstick and eyeshadow, but it’s a good place to start.