As the London Collections: Men AW13 kicks off with its second day of shows, that include Burberry, Margaret Howell, Jonathan Saunders and new addition to the schedule, Alexander McQueen; Prime Minister David Cameron asserts that his is a government with fashion “absolutely at the heart”.
The British PM held a private party at his Downing Street address last night to launch the second show schedule, which was attended by the leading lights of menswear, including designer Tom Ford, as well as event organisers Dylan Jones, editor of GQ, and BFC chair Natalie Massenet. With his personal style in the hands of his wife Samantha, who is creative consultant of Smythson, Cameron said: “I am obviously not a great exemplar of fashion, but I have done my best tonight. When I go shopping my wife doesn’t allow me to look around the store at all. I am put in a changing room and things are passed to me like you would pass food to a prisoner.”
The highly-anticipated second outing of the London Collections: Men began yesterday with presentations by Belstaff, Lou Dalton and John Smedley, followed by thrilling catwalk shows from Topman Design, Richard Nicoll and Hackett London, who offer a very cool line for kids alongside their menswear collection. So at least I can ensure my suitors can be well dressed. With appearances by Meadham Kirchhoff, the Fashion East collective as well as Alfred Dunhill, who own a majority share in Hackett, and Liam Gallagher’s latest design offering for Pretty Green; the first day combined the best of British heritage alongside a diverse view of contemporary aesthetics.
This afternoon will see Christopher Shannon, Rake and Vivienne Westwood strut their menswear stuff, ahead of a tailored production by the best of Savile Row at 4pm as they unveil the street’s latest collections. Sure to be a regular at the British capital’s iconic home of men’s fashion, Cameron praised the contribution of Britain’s design industry, acknowledging its place among the important pillars of our society. He said: “As far as I’m concerned, fashion is not some add on – it is not some accessory to British economic policy. You are absolutely at the heart of the vision that this government has.”
As a designer holds court over their atelier, so too a national leader must do the same with their government and if fashion truly is at the heart of Cameron’s political hold then perhaps we will finally see the unveiling of something both extraordinary and beautiful. Like world peace.