London Collections: Men

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Dapper, genteel, sophisticated …oh yes, the gentlemen are having their fashion moment as the London Collections: Men embarks this weekend following up on its debut event last June with a line up set to have sartorial taste buds a’watering. Alexander McQueen and Tom Ford will unveil their collections during the three-day-long schedule, joining the hottest names in leading menswear design.

With the Olympics still high on the cultural barometer, following the inclusion of several athletes on the Queen’s New Year Honours List and the crowning of gymnast, Louis Smith’s as Strictly Come Dancing 2012 champion; the flexible and fashionable Olympian is proving his prowess not only in sport but also in style. Spotted on the front row of Stella McCartney’s SS13 catwalk at last season’s London Fashion Week, Smith has asserted that he would like to launch his own fashion line, turning his imagination into reality. Speaking to Vogue.co.uk he said: “I have a lot of clothes in my head that I’d like to wear, but that I don’t see out there; so I’m really interested about trying to get into fashion and perhaps starting my own range.”

Proving his commitment to the fashion industry, Smith participated in a promotional film by students of the London College of Fashion for their London Collections: Men showcase, and revealed his thoughts on the secret to good style. “You’ve got to look fresh in a suit, you’ve got to be able to busy it out,” he said. “Skinnies are also key, as are nice ties – you need a good selection. In Peterborough, where I’m from, I get some funny looks for the things I decide to wear, but in London anything goes.” He’s not the only athlete fuelled by fashion, as face of the Olympics Jessica Ennis also spoke of her hopes to collaborate with a fashion brand last month.

The heptathlete was awarded a CBE in the list of the Queen’s 2013 Honours, alongside cyclist Bradley Wiggins who received a knighthood and became one of the newest names to be added to GQ magazine’s 50 Best Dressed Men in Britain list. At number 30 on the list, the side-burn toting cyclist joins fellow newcomers Zayn Malik, of One Direction, in at number 17 and cross-dressing artist Grayson Perry at 22. Dan Stevens, one of the stars of popular British drama, Downton Abbey was heralded in the top spot closely followed by actor Tom Hiddleston in second and rapper and last year’s winner, Tinie Tempah in third. See the full list on gq-magazine.co.uk.

Great British male style continues to be celebrated as the London Collections: Men kicks off on Sunday evening with two private parties hosted by Harvey Nichols and Duchamps respectively ahead of the show schedule which begins proper on Monday. Topman, Meadham Kirchhoff, Richard Nicoll, Burberry, Jonathan Saunders, Christopher Raeburn and Vivienne Westwood are just a handful of names slated to appear across the prestigious event. Amid exclusive soirees, presentations and lavish dinners hosted by Tom Ford, Tommy Hilfiger and Dylan Jones, among others, this season’s London Collections: Men promises to be the hottest style ticket in town. Before London Fashion Week AW13 commences of course!

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