Gucci gets animated Manga style

Gucci-Hirohiko-ArakiThe trend for graphic Japanese animation, otherwise called Manga, came of particular influential age in 2007 long after its conception in the late 19th century. Acquiring fans in the US during the 1970s and 1980s, though somewhat outweighed by anime which was far easier to access internationally; the Manga comic strips have grown to influence art and culture across the world. And now, it has found its way into the world of fashion as Creative Director for Gucci, Frida Giannini – who is currently expecting her first child with the House’s CEO partner Patrizio Di Marco – teams up with renowned Japanese Manga artist Hirohiko Araki.

Hirohiko, taking inspiration from Giannini’s 2013 Cruise Collection, has created an exclusive comic strip in Manga style that will feature in the shop windows of Gucci’s worldwide direct store network until mid-February. Incorporating Giannini’s colour palette and graphic undertones, Hirohiko’s tale entitled ‘Jolyne, Fly High with Gucci’ tells in fact of a personal daydream of mine as the story of student Jolyne plays out. Inheriting an important keepsake from her mother’s Gucci collection – if only – the animated tale of Jolyne references the fashion label’s iconic Flora pattern that has been reinterpreted in a number of the collection’s signature pieces.

The exciting window installation is set to roll out across more than 70 Gucci boutiques across the globe from today and will be accompanied by a multi-media campaign that includes in-store and viral videos, as well as the publication of the full Manga story which will feature exclusively in Japan’s Spur magazine and on Gucci’s Facebook page.


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