The hub of everything to do with what’s NOW in British fashion, the BFC has made two important announcements ahead of the new year. First up is the shortlist of talented creatives nominated for the BFC/Vogue Designer Fashion Fund 2013, which includes Roksanda Ilincic, Mary Katrantzou, Nicholas Kirkwood, Peter Pilotto and Emilia Wickstead. The second is a collaboration between London show Rooms and online boutique site Farfetch.com, which aims to extend the reach of the designers advocated by the BFC initiative across the site’s global network of boutiques.
All in the name of showcasing great fashion talent, the Fund, now in its fourth year, offers a platform for one designer – this year’s winning name to be announced on 29 January 2013 – to take their business to the next level with a bespoke mentoring programme and a £200,000 grant. British Vogue’s editor and Chair of the Fund Committee, Alexandra Shulman, commented on the shortlist: “We have an incredibly strong short list of contenders for the fund. It is wonderful to see the impressive talent coming out of London that has reached a stage in their business where they can qualify for the prize.”
The Fund, whose previous winners have included Erdem, Christopher Kane and Jonathan Saunders, is sponsored by an array of British style staples and brands, from Burberry, Harrods and Paul Smith to Debenhams, Topshop and Clothing at Tesco. And from supermarket style to online fashion market place, farfetch.com is home to over 250 of the best independent global fashion stores making it the ideal breeding ground for emerging design talent hoping to cross the border to worldwide domination.
London show Rooms was established by the BFC as an international platform for British designers aimed at heightening their profile within the industry across four key markets in Paris, LA, New York and Hong Kong. Caroline Rush, CEO of the BFC said: “London show Rooms is an essential initiative to promote British talent internationally and I am thrilled that farfetch.com, a unique online fashion market place, has come on board to support it. This association will enable London show ROOMS to further expand and develop into new markets, enabling us to continue to promote and support British designers internationally.”
Turning the world on to London’s design stars and future global fashion brands, the London show Rooms initiative has been given a new lease of life via its partnership with farfetch.com which will bolster the exposure of the chosen designers and garner them international attention. Jose Neves, CEO and Founder of farfetch.com commented, “We are delighted to be the first global partner of London show Rooms a dynamic initiative from the British Fashion Council. We believe the association with farfetch.com is a perfect fit as it connects talented and visionary British designers – all with a unique view point on fashion with the world’s best independent boutiques. Our business model is about celebrating independence and entrepreneurship by providing a platform for these amazing boutiques to sell to a fashion savvy global audience. What better way to showcase this than to support such a worthwhile project.”