The Posh pout, the tailored ensembles, the hunky man-candy; Victoria Beckham has proven her vision and business savvy from the beginning, asserting her trademark, her sartorial aesthetic and dedication to both family and her very bright future. To me she is the ultimate role model, working hard to build her brand and pave the way for women to realise their ambition and move towards it.
Spring 2013 will see the launch of Beckham’s debut e-commerce site as she takes her eponymous clothing brand and sets the sky as her limit. Alongside her collection of accessories, eyewear, denim and her main collection’s sister label Victoria, Victoria Beckham; the new website victoriabeckham.com will offer “unprecedented access to the designer’s ideas and creative process”. With personal edits from Beckham herself, the former Spice Girl – who last week celebrated the release of the musical Viva Forever inspired by the songs of the girl-band – said: “My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer.”
Available to fashionistas in the UK, USA and Europe at the initial launch, sales will be extended to additional territories in due course, and even the designer’s first ever standalone store – dare we hope? “The site will be ever evolving, featuring never seen before insights into my world through the medium of film. I’m incredibly excited with what I have created and the unique access to the brand I am now able to offer,” Beckham said. With only a digital lookbook of her collections currently available on the webosphere, the new look site will be a welcome haven for the designer’s loyal following who are invited to sign up for brand updates via the holding page ahead of the site’s launch.
Reflecting the technological advancements that have propelled time forward from the days of Wannabe and Union Jack dresses to now, Beckham has employed the talents of Jonny Lu and Isaac Lock to provide the art direction for her site, which will also include branded content allowing users to share what they see via social media channels. For those too impatient to await the new season online offering, head to Net-A-Porter.com for both the main Victoria Beckham line as well as her VVB collection, while her range of denim and accessories can be purchased at Shopbop.com and Farfetch.com.
Not to be outdone, Victoria’s middle son, ten year old Romeo Beckham has been unveiled as one of the new faces of British fashion brand Burberry. Starring in the label’s ad campaign alongside the likes of Edie Campbell, Charlie France and Cara Delevingne, shot by Mario Testino; the youngster was handpicked by Burberry’s Chief creative officer Christopher Bailey who said Romeo “stole the show”. It seems dressing well runs in the Beckham family, on whom the fashion spotlight shines favourably.