As self-appointed Queen Bee in the land of mini fashionista, it is my duty to report any royal news and one such announcement – aside from Will and Kate’s baby news – is that Selfridges is adding another exciting brand to its newly instated destination childrenswear floor, Candy Queen Store.
Famed for its kitsch aesthetic which teams stylish tees with interchangeable confectionary-inspired icons, the British girlswear brand makes its department store debut in perfect pre-Christmas style. Placing the sartorial choice directly in the hands of myself and my fellow junior fashionistas, the brand has patented ‘a new twist on the tee’ with its unique pick and mix approach to styling. Girls, aged 3-10 years, can put their own individual stamp on their look by mixing and matching short (£20) or long sleeved (£22) tees in white, black or candy pink with the label’s AW12 collection of 10 unique icons (£7 each) which pop on and off clothing. Here is a visual for those wanting to picture how it works:
The Candy Queen Store will present its designer tees via a ‘Candy Cart’ Pop-Up concession at Selfridges offering sweet treats to the mini style tribe who know that good fashion is the key ingredient to cementing their own fabulousness. Mel Buchanan, the creative visionary and designer behind the Candy Queen empire said: “I am so thrilled that Selfridges have decided to take our label. We have such a loyal following of fans and I really believe that this year’s AW12 Collection of tees and icons is our very best to date.”
I think these clothing confections would work perfectly with the new nail lacquer Sweetie Shop collection from butter LONDON. The range has its own debut in January, with shades (£12 each) inspired by 1950s treats from macaroons and cotton candy to creamy milkshakes and brilliant sherbet. What could be sweeter…