Christmas comes early as Online Fashion Week kicks off next week courtesy of Vogue.co.uk. Running from 3-7 December, five days of ultimate retail therapy bring together a host of the fashion industry’s leading brands, including Louis Vuitton, Stella McCartney, Victoria’s Secret and Burberry.
The world’s leading glossy will celebrate this sartorial cyber event with a range of exclusive daily offers, products and content, which will all be revealed when the team begins frantically live-blogging on Monday. Social media platforms, from Facebook and Twitter to Instagram and Pinterest, will serve their role in keeping the fashion-savvy in touch with all that the event has to offer. With tailored suggestions of compiling the perfect festive ensembles and design inspiration on hand via the creative wisdom of some of fashion’s iconic figureheads and brand leaders, a.k.a. Christian Louboutin, Nicole Richie, Roland Mouret and Diane von Furstenberg; this is one event not to miss.
Ahead of next week’s event Vogue has announced an exciting collaboration between design duo Meadham Kirchhoff and the event’s sponsor, amazon.co.uk. The pair have crafted a four-piece capsule collection of jumpers under Amazon’s own label to be unveiled for the first time as part of the online shopping extravaganza. With styles for men and women capturing the label’s unique aesthetic, the capsule is entitled Mother May I? with each garment printed with a retro motif inspired by the designers’ current fascination with Thirties playful and kitsch paraphernalia.
One of the most enticing gifts you’ll unwrap long before delving into Santa’s offerings beneath the tree, Vogue’s Online Fashion Week will be full of hidden treats with competitions every day of the week landing coveted style somethings in your stocking. And while style may be the name of this particular game, philanthropy is not far away. Retailers lending their wares to this couture occasion will be donating a percentage of their sales to Vogue’s official charity partner, Oxfam Girls Education Project, which works to enable all children, especially emerging fashionistas, to receive basic education in West Africa’s poor and isolated communities.
Fashion retailers from the US include Bloomingdales, Neiman Marcus and Intermix, while London’s shopping musts come courtesy of Liberty, Selfridges, Harrods and Matches, and hair and make-up comes care of MAC, Benefit, Chanel and YSL. For the full list of retailers, tune in on Monday.