As London-based fashionistas well know, Carnaby Street is THE place to see and be seen, the place to find designer, kooky off-beat and Kingly Court, home of the yummiest cafés and funkiest jewellery boutiques. It’s where the style media go looking for the latest in street style and a semi-private shopping locale hidden away from the hustle and bustle of Oxford Street. And now, it has become the launch pad for new pop-culture fashion channel, FASHTAG.
The unveiling of this new and original YouTube channel, comes courtesy of a bespoke boutique studio, which opened last week in style at the Carnaby Shopping Party. Weekly fashion glossy, Grazia, has partnered with the channel and will supply branded fashion programming and editorial content.
Traversing the boundary between online shopping and the real thing, stylistas can both tune in to FASHTAG and visit it in person at its Newburgh Quarter location. The channel will host the latest in fashion and celebrity news as well as an array of entertainment. Visitors to the boutique will receive shout-outs via the channel and the chance to feature in new programming, while social media will also play a role in providing fans with a portal to the channel wherever they are in the world.
A host of presenters, including T4’s Laura Jackon, DJ Goldierocks (a.k.a. Sam Hall) and emerging talent Lewis Taylor, will direct the programming, while a series of YouTube fashion vloggers will guest-star in original programming targeted at their individual followings. GraziaDaily.co.uk will be on hand with fashion news, and the magazine’s editorial team will curate fashion, beauty and shopping expertise across the channel.
In this digitally-minded generation that I have been born into, FASHTAG represents THE style destination… in every sense of the word.