With so many exciting style ventures sending online retailer ASOS into 2013 with a sparkling bang, the latest collaboration merely compounds the brand’s status as one of the hottest online fashion destinations around. Launching today, fashion designer Markus Lupfer has crafted a spectacular leather capsule collection for AW12 in a dark and vampy palette of black and navy with kaleidoscope prints.
The ASOS Black range features a selection of printed dresses, separates and accessories with stand-out garments including a skater cut-out dress, which Lupfer asserts as his personal favourite piece, printed biker jacket – a highly coveted item within the London-based designer’s own team – ankle boots and hotpants. The dress and jacket in particular reflect the signature aesthetic of his eponymous label, though the designer told Vogue.co.uk the range marked a “nice departure” from his core collection.
“It’s a really great way to get our brand to a different audience and a challenge to provide for a new market, and you get the chance to work with some lovely people. You just have to consider a slightly different customer and be aware of presenting something that reflects your design style whilst being aware of any cost restrictions,” he said. Beyonce, Rihanna, Olivia Palermo and Alexa Chung are already fans of the designer, whose innovative designs – at times subversive and surreal – have garnered him global acclaim. ASOS presents the ideal platform to take his style vision to the fashionable masses at high street level.
Full of fun, contemporary styles that would work equally well across daytime chic and nightly glam, Lupfer has taken a bold move in creating an affordable leather collection which oozes with luxury and yet is incredibly wearable. “With this collection we were designing for a combination of our customer and the ASOS customer,” he explained. “A fashion-conscious girl who likes something contemporary and wearable but with a unique slant.”
So fashionista’s, get your credit cards at the ready, the collection is out today at ASOS.com. Ready, steady, shop!