New fashion etailer imaginefashion.com is the new exciting online destination for all things style. Have you ever walked past a window display and wanted to buy the exact look behind the pane? What about from the comfort of your own home? Well, now imaginefashion.com has made that dream an on-trend reality enabling shoppers to buy from photographs of stylish window displays shown in real time. It’s like you’re Alice being transported through that pane of glass into a world of fantasy, enchantment and dreams as you suddenly find the things you want within your reach.
Making window shopping more than just a turn of phrase typically used by those impatiently awaiting their next pay check, the site will offer fashionistas a view of both a store’s interior and exterior from anywhere in the world with the added facility of clicking through to purchase whatever they set their sights on. “Imagine Fashion Window Shopper was inspired by the evolving opportunity that the digital space provides to combine creativity with commerce, specifically in fashion and luxury,” said founder Amber Gordon. “Luxury Brands invest heavily in the art of both window installations and in-store merchandising displays. As a former fashion editor and stylist, I was able to envision a means of featuring the highly creative assets of stores around the world and provide viewers with the experience of shopping the store without actually having to be in that city.”
From New York’s Bergdorf Goodman to Parisian boutique L’Eclaireur, the world’s department stores are literally your oyster. Adding new international stores every week, such as the newly opened McQ shop in London’s exclusive shopping district in Mayfair, the selection of products will grow as will – as per my prediction – the popularity of the site.