Sixties classic Ossie Clark returns to London’s high street

This week I’m celebrating the decades, starting with the Swinging Sixties as iconic British label Ossie Clark heads for a revival of epic proportions. The brand has struck a concession deal with high street chain Debenhams and will return to our fashion sensibilities, not in its present thrift store guise via Portabello Road, but under the new name of Ossie Clark London.

Mixing it up with an array of new designs the new line will be accompanied by a limited run of previously unreleased and re-mastered vintage pieces. Creative director for the label Nicholas Georgiou said: “Ossie Clark was one of the most influential and talented designers, not just in the UK but worldwide. Ossie Clark London looks to the present and beyond, benefitting from modern materials and new printing techniques but still retaining the flavour of Ossie’s original designs.”

Reinventing the designer’s famed prints, the new range is injected with contemporary flair by way of fluid silhouettes and asymmetric cuts which feature alongside the brand’s signature boho flowing sleeves, plunging necklines and trend for draping. Forty five Debenhams stores will house the exclusive concessions from February 2013, with prices for Georgiou’s debut collection ranging between £49 and £189.

Making his debut foray into British Vogue in 1965, Clark became a stalwart of British fashion befriending artist David Hockney, as well as fellow designer Celia Birtwell with whom he was romantically involved and enjoyed a loyal following in supermodels Kate Moss and Naomi Campbell. In short, this revival is a thrilling return not only to a time in history when love and art were at their peak but when British fashion took a revolutionary step forward. Influencing such prestigious designers as Yves Saint Laurent, Anna Sui and Tom Ford, Ossie Clark remains to this day a national treasure and pivotal figure in the world of fashion.

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