Well, it already set the world of footwear and fashion alight with the opening of its shoe room in 2010, offering the women of London a heel-tastic haven, a veritable heaven on earth spread across 35,000 square feet, and now Selfridges Oxford Street does the same for London’s menfolk. Part of David Walker-Smith’s on-going “Menswear Masterplan” for the brand, Selfridges’ Director of Menswear is setting the bar high.
This month sees the unveiling of an albeit slightly more modest 10,000 square feet that will be home to over 250 labels, a collection of bespoke brand boutiques and a made-to-order shoe salon, via which any style savvy gentleman with a few pounds to his name can walk away in a £10,000 pair of Tom Ford boots. Exclusive styles from Marni, Kenzo, Tod’s, Burberry, Dr Maartens and Lanvin, to name but a few, will adorn the shelves as Selfridges’ new addition welcomes some of the most exciting footwear in the world from customised sneakers to bespoke Prada brogues.
The new footwear department will feature a dedicated space for pop-up shops, sensational collaborations, customisation services, trunk shows and unique retail initiatives, such as Buy from the Runway. And as if that wasn’t enough, it will also play host to a dedicated boutique containing Christian Louboutin’s men’ collection which is due to open in February 2013. Over 72,000 pairs of shoes will be stocked offering the male fashion cognoscenti their pick of footwear by Versace, Opening Ceremony, McQ, H by Hudson and Oliver Spencer.
An exclusive capsule collection comprising 12 styles, from luxury brand The Generic Man, will also be available from the department which will feature two new salons themed respectively with one dedicated to driving shoes and bearing a motif inspired by the bodywork of vintage Ferraris and the second containing the made-to-order salon which offers customers total autonomy over colour, material, sole type and stitching. Returning to the customs of old, there will also be the introduction of a complimentary shoe polish to make the time between trying on go just that bit quicker.
Prices start from £25 and shopping starts on Tuesday 6 November. My advice, be there.