The collaboration is having a moment as nearly every week a different creative partnership is announced, and now British heritage brand Brora has gone one step better applying its signature cashmere knits to both the iconic tween brand Hello Kitty and leading designer, Michael van der Ham.
The Hello Kitty project signals fabulous news for mini fashionistas such as myself as the two brands pair up to craft a capsule of luxury cashmere separates for children and babies. Awash with muted pastels of cloudy pinks and baby blues, the collection will incorporate nightwear and accessories inspired by the feline character created by Sanrio in 1974. The range will show alongside smocked and dungaree dresses and pintuck blouses from Liberty of London for Hello Kitty, as well as a solo womenswear piece of a rich red cashmere jumper that features built in wrist warmers (a slight step away from the integrated scratch mitts of my early days sleepwear!). Commenting on Brora’s venture, representative for the label, Victoria Stapleton said: “The idea of being the first cashmere brand in the UK to collaborate with Hello Kitty gave us the opportunity to design a range of quirky and classy pieces that are real show stoppers, especially for a six year old! If our Scottish cashmere mill thought our previous collaborations were complex, this project took their skills to a whole new level. The capsule collection is totally unique and indeed these are collector’s pieces.” Well, you heard it, they are indeed collector’s pieces and those covetable garments will be launching online and in Brora’s Symons Street flagship on 13th November so mark that date in your diaries and iPhones and calendars.
Next up is the collaboration between Brora and Netherlandish fashion designer Michael van der Ham as the two marry their talents to create a one-off knitwear collection. Following the successful partnership with British designer Louise Gray last year, Brora are proving their style credentials once again with this twelve-piece capsule which launches at the end of this month. Inspired by the brand’s heritage of Thirties knits and patterns, the range is infused with van der Ham’s knack for mixing vibrant colours and textures with wavy patterned jumpers, mohair lace-stitched cardigans, patchwork striped scarves and hero item, the tweed and silk pencil skirt. Van der Ham said of his work with the cashmere label: “I always like the trying out of ideas, even if we don’t end up using it all. From trialing different techniques or shapes, it’s always fun to develop your original ideas and see them transform and progress.” Slouchy beanies and elegant knitted gloves ensure timeless cool for the cold season as the pair offer pieces that are luxurious quality and perfectly on-trend.