The innovative design force behind eclectic fashion label, Kenzo, are bringing their fashion and lifestyle store Opening Ceremony to London. Celebrating the 10 year anniversary of the brand, founders Humberto Leon and Carol Lim, are making 35 King Street in Covent Garden their permanent residence following the success of the pop-up store at neighbouring 31-32 King Street during the London Olympics.
The new 7,500 square foot space will encompass an exciting range of design talent, both homegrown and international. “We are thrilled by the warm welcome Opening Ceremony has received in London. We’ve sought to create a fresh, unexpected destination in the city for London’s vibrant fashion community. With a strong focus on new talent from the UK and around the world, Opening Ceremony London is very much a part of our family of shops, but with its own special personality. We’re excited to introduce our new store and our fashion discoveries to London,” say Leon and Lim.
The London store will feature the work of UK talents including James Long, KTZ, Hundley Swim, Piers Atkinson and Maarten van der Horst, in addition to international designers from Carven, Mark Walsh and Band of Outsiders to Kenzo, Mishka, Proenza Schoulder and Versace Versus. Showcasing fashion prowess from across the globe, the store will also incorporate Opening Ceremony’s own ready-to-wear and accessories collections for men, women and children, with a particular regional emphasis on South Korea. The New Year will see the London store be privy to a number of exclusives, featuring emerging Korean talents such as 202 Factory, Goen. J, Peace, Love and Understanding, and Reike Nen. A collaboration between Beanpole and artistic director for Hermes, Christian Lemaire, will also take the spotlight at Opening Ceremony as well as collections by Juun J, Hexa by Kuho and Parsons graduates Chris Lee and Jin Kay.
To mark the new launch artist Pablo Bronstein has designed a set of limited edition print scarves, while fellow creatives Scott King and Neal Feay have contributed tea towels and trays respectively. Designers including Terence Koh and Terry Richardson have also offered their talents via garments featuring exclusive prints in collaboration with Opening Ceremony. Big names like chic fashionista, Chloe Sevigny, and US footwear brands Keds and Timberland will also be carried in store, which will also feature a specially crafted installation titled “Tinker” by British industrial designer and artist, Faye Toogood. Encompassing the notion of tinkering with and adjusting something to enhance it over time, the work continues the artist’s involvement with Opening Ceremony. Claire de Rouen’s book shop-in-shop adds a literary element with a handpicked selection of rare first editions and inspiring reads as – I predict – 35 King Street, Covent Garden will become the hottest London hotspot of 2013.