There is something exciting afoot in the fashion world, and that something is newly launched footwear label, Jemima Vine. Removed from the super-high heeled sole varieties seen strutting out across catwalks, into chic London bars and at the ends of leggy media types; founder Jennifer Markham set out to create something a little different, a little comfier, a little less heeled.
Intent on designing a collection of flats for the woman, who like Markham, high-powers her way into the City on a daily basis to command her fabulous career; the entrepreneur came up with a stylish model that could take said high-powered woman from office chic right back to the off-duty comfort of her own living room. In a bid to kick off the sophisticated, yet at times sole-destroying stiletto heel, while remaining true to the value of elegant style, Jemima Vine was born.
Exuding the glamour and classy appeal of its taller sibling, the low heeled and flat shoes which make up the Jemima Vine label are just as refined. Designed in London and produced in Spain, of the highest quality leathers and benefiting from something a little extra in specialist cushioned soles, Jemima Vine shoes are the epitome of luxury. Working out of her South-West London headquarters, Markham this month debuts her capsule collection ‘Edie’ comprised of beautiful smoking slippers each garnished with gold piping and available in three unique colour ways including red, blue or snakeskin, priced at £149 per pair.
With the next season revelling in new blood – in the shape of Raf Simon and Riccardo Tisci among others – as well as new interpretations on established styles, garments and brands, the new heel height is yet another trend taking its turn under the fashion spotlight.