Following the success of its jazzy accessories collaboration with Vogue Japan editor, Anna Dello Russo, Swedish brand H&M will next month unveil their creative partnership with French fashion house, Maison Martin Margiela.
Margareta van den Bosch, Creative Advisor at H&M said of the forthcoming launch: ‘Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment.’
Renowned for its avant-garde blend of minimalism and splashes of surreal creativity via cleft-toed boots, plastic power shoulders and disco-ball armour, the house was founded in 1988 by Monsieur Margiela. Notoriously private and camera-shy, the designer left his eponymous label in 2009 leaving it in the capable hands of Renzo Russo, the Italian creative behind Diesel and DSquared.
The team at MMM commented: ‘We are very happy to present Maison Martin Margiela pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.’
Images from the soon-to-be released ad campaign, shot by artist, director and photographer, Sam Taylor Johnson on the streets of Paris reflect the intellectual style of the label and feature coats, for men and women, that are all about architectural structure and big sizes and creating drama.
‘Working with such an anarchic house as Martin Margiela alongside a high-street brand was a challenge that creatively became a crazy, fun project,’ Taylor Johnson, told Women’s Wear Daily. ‘I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise.’
With prices ranging between £29.99 for a pair of silver leggings to £149.99 for a men’s camel coat and £99 for a women’s black coat, the house’s offering of ‘conceptual and timeless style’ for the high street savvy shopper is at the high end of affordability. Due to launch in 230 stores worldwide on 15 November, the collection will also be available online, so start saving now!