Yesterday marked a momentous occasion in the illustrious career of New York-based shoe designer, Brian Atwood, as he opened the doors to his first flagship store in the big apple itself, at 655 Madison Avenue. This has been an eventful year for Atwood with the launch of his digital boutique preceding its actual sibling last month, and his debut line of handbags which he unveiled this Autumn comprising a collection of graphic minaudières, fringed clutches and smart totes.
In collaboration with interior designer, William Sofield, the designer’s 1,450 sqft boutique, located on Manhattan’s iconic shopping row, boasts exterior adornments of a purple quartz entry arch and stiletto heeled window facades. Inspired by old Hollywood glamour, with a nod to Peacock Alley in the Waldorf Astoria, Atwood’s flagship resembles the epitome of decadence and luxury, lined with mirrors and certainly living up to its role as the ultimate shopping retreat, as the designer asserts in his own words: “I really wanted this to be a chic haven for women who love shoes and love the shopping experience.” A haven it is, as on entering, the designer’s chic clientele are met with the most extensive selection of Brian Atwood merchandise in the world encapsulating the full array of Atwood’s creative talent, from high-end pieces such as the current season’s thigh-high python boots, to the new shoes and handbags from his diffusion line, B Brian Atwood.
Overflowing with beautiful things spread across three salons, and bedecked by silk-lined columns, luxurious retro custom furniture and soft-to-the-touch mohair shelves upon which sit stunning style delicacies of beautiful footwear and accessories, the experience according to Atwood is “orgasmic” playing on every one of the five senses. Creating an exclusive style to mark his debut flagship presence, a selection of soles will be embellished with gold plates bearing the inscription “655 Madison.” A handful of the designer’s favourites will be marketed with Quick Response codes that, when scanned with an iPhone or iPad will link to films, described as Atwood as being “little romantic tales about where the shoe’s concept came from.”
Continuing his 2012 accomplishments, next month sees Atwood unveil his capsule jewellery range, comprising a five-piece collection of Italian-crafted chokers, cuffs and an exclusive wrap bracelet combining leather or python with gunmetal or a light gold garnish. This elite collection will be available exclusively in the new flagship store and online.