High on the style wave of Fashion Week, where she was spotted on the front row of designer catwalks including Roberto Cavalli, Givenchy and Dolce & Gabbana, Vogue Japan editor and stylist, Anna Dello Russo saw her exclusive AdR accessory line go live at H&M, and hm.com, this morning. Selling out online in just three hours, Anna said of her vision for the collection, which included an ornate turquoise trolley suitcase: ‘I wanted to recreate the excitement of the fashion weeks tour, when you enter a dreamy fashion bubble that is almost like a parallel reality. I tried to capture that sense of freedom, joy and excitement.’
Fashion-lovers got in line to queue from 6am at stores in London’s peak shopping districts, including Kensington and Regent Street, to be the first in when the bold gold collection went live at 9am. The air was fizzing with excitement and anticipation as wristbands denoting 15-minute shopping slots, were handed out to those tapping their heels impatiently, intent on splurging their September pay-check at the exclusive retail event.
Finally unleashed to have their 15 minutes of fashion fame inside the stores, shoppers found themselves besieged by bubbling gold balloons and in the Regent Street branch the on trend beats of ADR’s Fashion Shower with DJ Nikki Beatnik on hand to craft the style soundtrack. With quantity of booty unrestricted, unlike for previous collaborations with Versace and Marni, those that went in left with more bags than Julia Roberts acquired with Richard Gere’s credit card in Pretty Woman. Full to the brim with the jewelled cuffs, gold-framed sunglasses and statement necklaces in vibrant hues, the oversized branded bags continued to file out of the stores in a steady stream as security operated a strict ‘one in one out’ policy by mid-afternoon.
Celebrating her love for accessories, as evidenced by the giant ankle boot and bracelet on display in store, Dello Russo’s collection of jewellery, shoes, bags, and sunglasses were all designed with the intention of adding a personal touch to a woman’s wardrobe. In so doing, ‘You will turn an ordinary day into a sensational fashion week day,’ she said. From the bizarre, which included an over-the-top feather fascinator, to the burlesque with a series of highly expensive knee high and over-the-knee thigh skimming boots; it was a thrilling opportunity to see the creative side of the renowned fashion editor. Marrying exotic jewelled tones of orange, emerald, resin and turquoise with glass, as well as animal motifs, ranging from the fiercely wild of snakes and crocodiles to the personal and domestic with Dello Russo’s puppy love featuring on the clasp of one clutch bag; it was a collection to rival any of the headlining acts at Fashion Week.
Once I’ve gotten over my Dello Russo excitement, I shall be penning the next fash-collaboration into my diary, as H&M teams up with Maison Martin Margiela, launching on 15 November in a store near you!