Fashion Focus: Made in America

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There is nothing quite like celebrity to endorse a brand, be it sitting at the helm of a catwalk FROW, spotted wearing a particular designer label or indeed lending their name and accomplishment to an eponymous collection. This year New York Fashion Week saw Victoria Beckham launch her second line, Katie Holmes unveil her debut foray into fashion design alongside stylist Jeanne Yang and The City star Whitney Port (also of The Hills) walk the runway at the climax of her Whitney Eve show for SS13.

With their worldwide fame and mass appeal, bodies made for designer fashion (thanks to hours of arduous personal training sessions and in-house chefs), and aura of untouchability; the clothes they wear become a tangible link between the life they project and the mortals who worship at their stilettoed feet. How else to explain their ability to shift anything from a shopping bag (à la Anya Hindmarch) to a sweater, to a $2,390 kimono.

Gwyneth Paltrow has recently revealed her own flirtation with fashion via a collaboration with ethical clothing company, Chinti + Parker, in producing a pair of cashmere jumpers for her online brand, GOOP. The heart-strewn navy sweater and classic striped jumper retail at $515 (£315) and $485 (£298) respectively; a tad steep by anyone’s estimations, particularly for a jumper. But the savvy Paltrow has shrouded her style venture with exclusivity, not only through her own cult status as Hollywood A-Lister but by limiting availability of her cashmere collection to the US via her website http://www.goop.com.

The actress is not the only sartorial celeb aiming high, as fashion line The Row, conceived of by the Olsen twins is also known for verging on the side of inordinately costly. Mary-Kate and Ashley, who won the Council of Fashion Designers of America award for Womenswear Designer of the Year in 2006, are blasé about their steep pricing system, maintaining the view that regardless of whether people can afford their fashion, that is the fashion they are doing. Well, I guess I am small enough to live in my alligator backpack and for $39,000 I think I’ll have no choice. http://www.therow.com

Dawson’s Creek star, Holmes, has taken pride in her home-grown fashion line Holmes & Yang and takes further pride still in having styled fellow female stars, Cameron Diaz and Sandra Bullock. Presenting her heritage-quality collection of luxurious and sophisticated one-of-a-kind pieces, comprising a pea-green silk maxi, black leather camisole and slouchy orange blazer at the Mercedes-Benz fashion week in Manhattan this month; the message has been beautiful and timeless appeal. Holmes and Yang have invested their time in each garment and this attention to detail is clear in the beautiful fit and exceptional quality of fabric. http://www.holmesandyang.com

With exceptional design (and exceptionally prices to boot) coming out of the US this season, one thing is clear, and that is America certainly does have talent.

Images: copyright vogue.co.uk

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