Its always lovely making the acquaintance of bright new things in the fashion world, and Alice Ashby, creator of contemporary knitwear line, Blake London, is just that. A member of the Central Saint Martins alumni, Ashby previously honed her talents at cool clothing label, Rag & Bone in New York. Working as Assistant Knitwear designer, she then went on to co-found luxury knitwear label The North Circular, itself borne of the partnership between models Lily Cole and Katherine Poulton. But now is the time for Ashby’s individual star to shine as she unveils her own line – Blake London – with a delicate and fresh capsule collection for Spring Summer 2013.
Beautiful knitwear in seasonal shades of grass green, duck-egg blue and buttercream form the essence of Ashby’s wearable collection, which offers a contemporary and conscious alternative within the luxury market. With factories in Nottingham and Stevenage, which Ashby frequents to oversee production, Blake London is proudly homegrown. The local provenance of her garments, from sourcing to manufacture, is something that is celebrated through the Origins campaign film, which follows the collection’s journey from design to completion.
Every piece in the Blake London collection is crafted with care and refinement, which is evident in the finished product and every sweater, vest and jumper is part of a numbered Edition. Using the most luxurious yarns, from cashmere and wool to angora, Blake masters understated style in its range of knitwear. Equally comfortable being paired with jeans as with a long flowing skirt for evening glamour, Alice Ashby has certainly proved her worth in creating chic, homespun British luxury.